Earthlings have discovered how to put pinot grigio and rosé into teeny tiny cans, making them bubbly, strong, and still tasty! Swish beverages is a NYC-based wine company that's changing the way Americans drink wine. Founded in 2015 by Josh Ostrovsky, a.k.a. @thefatjewish along with David Oliver Cohen and Tanner Cohen, and author Babe Walker.